“OMG YES!!!!!!!!!!!!!!!”
We Developed Running Dialogue’s Brand, Offer, and Audience
When Running Dialogue founder Beth Carter came to Clearwing Marketing, she knew that the growth of her business depended on reducing her referral reliance but wasn’t sure where to start.
We knew developing her brand, her offer, and getting crystal clear on who she needed to reach would allow her to bring in more consistent, values-aligned clients.
Through in-depth conversation and clear documentation, we took her from a one-page logo sheet and scattered business identity to a fully-fledged brand and audience personas.
About Running Dialogue
Running Dialogue is a managerial training firm that solves the no-hire-no-fire trap for 30+-year-old regulated organizations with clear formal authority. Central to their group training model is the belief that conflating leadership skills with managerial skills threatens organizational culture and succession.
Founder Beth Carter needed help growing Running Dialogue’s reach beyond her referral network.
A few years into the business, she recognized there were many untapped opportunities for Running Dialogue to build its presence. Her MBA had taught her the importance of building up a pipeline beyond networking and sales conversations. When she learned about Clearwing Marketing, she knew we were the ones to guide her in reaching the right people with the right messaging.
Beth hired Clearwing Marketing because of Olivia’s expertise, drive, and fresh perspective.
She had seen Olivia’s posts on LinkedIn and felt confident Olivia had the passion and experience needed to help Running Dialogue develop a formal marketing program. Instead of DIY-ing her marketing strategy, she hired Clearwing Marketing to challenge her to think about her work from new angles and confront her biases.
Clearwing Marketing matured the Running Dialogue brand, clearly articulated their vision, mission, and value, and clarified who Beth needed to reach, how, and why.
From a one-page logo sheet…
To a Fully-Fledged brand:
From a general sense of who Running Dialogue is serving…
We guide new and aspiring managers.
To in-depth audience personas
From an unfocused offer…
Running Dialogue teaches the practice and mastery of management skills that go beyond what you can learn in books and articles. Through one-on-one coaching, group seminars, and online learning sessions, we help new and aspiring managers navigate the real challenges you’ll face when people’s careers, growth, and daily experience depend on your leadership.
to a clear value proposition:
Running Dialogue solves the no-hire-no-fire trap for 30+-year-old regulated organizations with clear formal authority through comprehensive group trainings, because we believe conflating leadership skills with managerial skills is the biggest threat to your culture and succession.
“Olivia’s work really helped me refine my thinking about who the market is and what the product offerings will be.”
Clearwing Marketing gave Beth the clarity she needed to feel confident expanding Running Dialogue’s business. She immediately noticed the strategic value in Olivia’s tough but thought-provoking questions: a renewed understanding of what offerings would better serve her audience and herself. Hiring Clearwing Marketing again to continue to build out her marketing foundation was a no-brainer.