We Build Great Marketing Strategy.
“Make it make sense!” you plead with the universe as you switch between tabs on digital marketing, SEO, content strategy, website design, and more. Fear not: Clearwing Marketing are experts in making your marketing strategy easy to understand and implement. We’ve got your back.
Your Marketing Can and Should Get You Results
Here's the thing: Billion-dollar businesses profit from making marketing feel complicated and offering “solutions” that just add to the AI noise instead of helping you achieve your goals.
But in truth, effective marketing boils down to three simple concepts:
Being there for your audience—online and offline—when it matters most. Staying top of mind.
PRESENCE
Meeting your audience’s needs and offering helpful solutions to their problems across your content.
VALUE
Showing authenticity and integrity in your interactions and storytelling. Building reciprocal relationships with your audience.
TRUST
As your strategic partner, we cut right to the chase. We help you gain the clarity and marketing infrastructure you need to get more clients / gifts for less spend.
We approach your marketing strategy in five stages:
If you're just launching your business/organization, we partner with you to understand your vision and translate that into a distinct brand identity. We bounce ideas with you, nail down a concept, then deliver a deck with instructions for how to apply your brand identity.
If you're an established business/organization, we get to know you and your brand inside and out. We ensure internal alignment on what you do, why you do it, and who you do it for. We then help your team adjust or expand brand collateral as needed.
1
We get clear on who you are.
2
We set your marketing goals.
To deliver quick wins while setting you up for long term growth, we check your marketing funnel for bottlenecks and opportunities. We assess your discoverability, reputation, and resonance. Together, we then set SMART (Specific, Measurable, Attainable, Relevant, Time-bound) goals that ladder up to your mission or broader business goals.
3
We map a concise plan of action.
Working backwards from your marketing goals and keeping in mind your capacity and budget, we recommend specific actions to take, complete with deadlines, dependencies, task owners, collaborators, level of effort, and cost (if applicable). We deliver a project plan that blends seamlessly into your existing workflows.
4
We help you execute the plan.
Our marketing support flexes depending on your needs. If you need someone to keep the wheels on the track as you execute your marketing strategy, we’ll be your project manager. If you need specialized marketing support, we can be your webmaster, copywriter, and/or graphic designer.
5
We evaluate and iterate.
We analyze your data and provide a comprehensive marketing performance report highlighting how you’re performing against your goals, trends to keep tabs on, and tactical adjustments to consider. We set up any data tracking systems you need and provide training. Finally, depending on the length of our engagement, we may circle back to stage two of your marketing strategy to support your continued growth.
“Olivia helped us with our San Francisco Forum distribution list and really listened to our goal: bringing in new leads. Just one week in, we hit triple our usual RSVPs—and most were key decision-makers. Her strategic approach is clearly working—more RSVPs, and the right ones! THANK YOU OLIVIA!”
Marissa Del Vecchio
Field Marketing Director
We Believe in Transparency and Trust-Building
That’s why we provide cost estimates up front instead of putting you through a lengthy sales process. We offer a progressive service model so you feel confident in the value we bring before making any significant financial investment. Pick the option that best suits your budget and needs, or contact us for guidance.
Ready to nail down the specifics?
Recurring Guiding Call
$100 / 60 min call
Get to know Clearwing Marketing through our most bite-sized offering. This is a great option when you periodically need an expert’s take on your marketing approach or need a sounding board to work through some of your marketing ideas.
Like where the conversation is going?
Trial Week
$2,000-$4,000
Discover the quality of our work with minimal financial risk. After a free initial call, Clearwing Marketing will propose a strategy focus area, and we’ll work with you to define a scope of work. We request 50% of the cost up front and 50% at the completion of the one-week contract.
IMPRESSED WITH OUT WORK?
Custom Project
From $12,000
Satisfy your more complex marketing needs by leaning on Clearwing Marketing’s comprehensive expertise. We use the five stages of marketing strategy outlined on this page as a starting framework and adjust it together according to your budget, staff (if any), and maturity stage.
CAN’T GET ENOUGH?
Retainer
$2,500-$16,000 / mo
Free up your time to focus on what you love to do by letting Clearwing Marketing manage your marketing. If you need consistent, long-term support, pick this option. We’ll agree on the monthly scope of work and be your trusted partner in business, fractional CMO, or embedded member of your team.
“You can tell when Olivia has been involved in a project because it’s done and it’s done right.”
Margaret Fleming
Corporate Marketing Manager